Spielwarenmesse India Pvt. Ltd. is the Indian subsidiary of Spielwarenmesse eG, organizer of the world's largest B2B trade fair on toys, hobby and leisure products. Spielwarenmesse® is the leading exhibition organizer and marketing service provider for the industry.

The Indian toy industry is one of the fastest growing in the world and presents a huge potential. Key factors for the growth of toy industry are the growing middle class with rising income promises, the decline in the average number of children per family and increased attention to quality and premium toys. In order to cater this huge potential, Spielwarenmesse eG in 2013 launched the trade fair, Kids India with the support of Sports Goods Export Promotion Council (SGEPC), The All India Toy Manufacturer's Association (TAITMA) and National Small Industries Corporation (NSIC). Consolidating its position in one of the world’s largest growth markets, Spielwarenmesse eG has opened its Indian subsidiary in New Delhi on 1 April 2016.

Services of Spielwarenmesse India Pvt. Ltd.:

  • Organizer of the biggest B2B fair on children related products industry in India, Kids India
  • Marketing partner for the toy and children products industry in India
  • Panel discussions on important industry topics with experts
  • Networking events for the industry in various cities
  • Matchmaking within industry → Connect industry partners (national and international)
  • Support for international fairs of Spielwarenmesse eG
    • Exhibitor and visitor support from India
    • Visa support
    • Travel and stay support
  • Industry knowledge and information sharing via Kids India Magazine, newsletter emailers, website and social media platforms
  • Value of Play is an initiative of Spielwarenmesse India Pvt. Ltd. The purpose of the initiative is to create awareness on the importance of play in India and make opportunities to play for underprivileged children possible.

Spielwarenmesse eG connects the toy markets worldwide with international subsidiaries and trade fair participations in China, India, Russia.

World of Toys

The international trade fair programme assists companies in positioning themselves in the most important global markets. Exhibitors can exhibit their product range throughout the whole world at shared booths installed at national and international toy fairs. World of Toys gives you the tools for presenting your company and products at the most important international toy markets around the world. Spielwarenmesse eG will organise your participation within international exhibitor groups at selected branch fairs. The companies receive planning support, assistance at the fair and many services. Toy manufacturers can exhibit with Spielwarenmesse eG at the Hong Kong Toys & Games Fair, the Kids India and the Kids Russia.

If you wish to expand your business internationally or visit to see for yourself, here are some of Spielwarenmesse’s international exhibitions:

Kids India

Kids India is India’s largest international B2B trade fair for toys and children’s products industry. The fair offers participating companies opportunities for doing business and networking at a single platform. The fair profile consists of 150 plus exhibitors, 300 plus brands and 5000 plus visitors.

The next Kids India will take place from 26 to 28 September 2019.



The Spielwarenmesse® is the leading international fair for toys, hobby and leisure which is held in Nuremberg. The trade fair acts as a broad communication and order platform for more than 2,886 national and international manufacturers. Showcasing innovations and a wide-ranging overview of what the industry has to offer forms a valuable information pool for more than 66,876 visitors and specialist retailers from 132 nations. The fair provides professional orientation about the market every year anew.

The next Spielwarenmesse® will take place from 29 January – 2 February 2020.



Insights-X is the ultimate trade fair for stationery products. The event premiered between 08 – 11 October 2015. Every year in autumn, the stationery expo attracts leading brand manufacturers and suppliers to the Nuremberg Convention Center. Buyers and specialized retailers find a comprehensive product offer for the office, school & hobby needs.
The next Insights-X will take place from 9 - 12 October 2019.


Kids Turkey

The Kids Turkey fair is held at the Istanbul Expo Center (IFM) in Istanbul every year in autumn. The trade fair staged in this booming region on the Bosporus attracts trade visitors from Turkey, the Near East and the Middle East and is organised by our wholly-owned subsidiary, Spielwarenmesse Middle East Fuarcılık Ltd. Şti. The fair not only exhibits toys, but also licenced, hobby, sports and leisure articles.
The next Kids Turkey will take place from 4 - 7 October 2018.


Kids Russia 

The Kids Russia fair takes place at Moscow’s Crocus Expo International Exhibition Centre every year in the month of March. Organised by GRAND EXPO, CJSC, a joint venture between Spielwarenmesse eG and Russian toy manufacturers. The trade fair focuses on toys, hobby articles, baby articles and layette, children’s furniture, playground equipment, outdoor and sports articles as well as festive articles.
The next Kids Russia will take place from 12 March to 14 March 2019.